ChinaJoy 2020, which has attracted the attention of players from all over the world, will be held as scheduled at the Shanghai New International Expo Center from July 31 to August 3. In addition to the offline event, ChinaJoy is launching the "ChinaJoy Plus" platform for online participants.

As the exclusive technology partner of ChinaJoy Plus this year, Cocos Technologies is responsible for the construction of ChinaJoy's online aggregation platform, assisting exhibitors to maximize product promotion and brand exposure, and is expected to reach hundreds of millions of users.

From all categories of games, online education, cultural and creative discussions, e-commerce, and virtual exhibitions, Cocos is providing a more interactive and gaming experience.

A Carnival For Gamers

Under the influence of the epidemic, many well-known overseas exhibitions have decided to use online live broadcasts to promote game content. Including GDC and E3 in the USA, Cologne Game Show in Germany is all trying to use more online resources to expand and promote new games. However, overseas game exhibitions allow for more discussion of games with pictures, videos, and conversations with company employees, an interactive experience that only an offline show can replicate.

Online exhibitions have the advantages of being faster, more flexible, and saving manpower and material costs than offline. How to combine the benefits of the two to transfer the core offline experience to the online, establish the connection between the game content and the world, and promote cooperation at home and abroad, is an essential point for the exhibition party to consider.

The upcoming 2020 ChinaJoy will be the first to be upgraded and expanded through an online exhibition, and it may become an innovative benchmark project for online exhibitions in the exhibition economy, allowing users from all over the world who cannot come to the event to go to "ChinaJoy Plus." Giving birth to unlimited opportunities.

Every year, the ChinaJoy exhibition has more than 300,000 offline visitors, and there are millions or even millions of potential gamers who are interested in ChinaJoy. In previous years, players from Shanghai needed to buy tickets to participate in Chinajoy. In addition to tickets, players from different places also need to pay for transportation and accommodation. This is a considerable expense. Many players cannot go to Shanghai to participate in the exhibition due to economic and time issues. This year these players have new choices.

All you need is a connected mobile phone or computer, and you can watch the live stream of ChinaJoy offline exhibitions through the official online aggregation platform of "ChinaJoy Plus" without leaving home.

Bring a new interactive experience

ChinaJoy Plus includes four themed sections: No.1 Gamer, Hardcore Geek, Trendy Gamer, Dimensional Human. It will present a variety of content such as a game zone, live broadcast video, e-sports events, welfare carnival, special events, etc.!

ChinaJoy Plus creates a brand-new experience environment and atmosphere for players, instead of simply using online graphics, videos, and other one-way communication modes. Different exhibitors with games can gather gamers together to have the opportunity to attract even more players.

In addition to watching the live broadcast from their booth, players can also participate in in-depth interaction, try games, receive gift packages, participate in competitions, interact with producers, vote for showgirls, purchase peripherals, etc., to get a tangible online exhibition experience.

2020 ChinaJoy Plus announced in-depth cooperation with many large Internet user platforms including Kuaishou, Baidu Tieba, Taobao, Migu, Weibo, Youku, Tencent Video, and JD PLUS. As the official cooperation platform of ChinaJoy Plus.

The cooperation between the platform built with Cocos and ChinaJoy can be said to provide an experience to attendees that plays off both party's respective strengths and will also bring new business possibilities and marketing value to significant game manufacturers in China.

New Opportunities Birthed Using Cocos

Digital technology can significantly improve the flexibility, stability, and efficiency of exhibitions, and reduce labor costs. As the official designated technical service provider of Chinajoy Plus, Cocos provided this online gathering platform with technical support for both the front and back end, as well as design, construction, and demonstration of each pavilion, helping to build a fun online pavilion for every exhibitor.

Through the Cocos Play management system, Cocos provides systematic support for the complicated relationship between roles and content of the entire exhibition, such as the aggregation access of cooperative channels, the management, and presentation of content for exhibitors such as short videos, games, and live broadcasts. Cocos Creator has included some gamification to the event, such as virtual 3D booths and 3D virtual images for the overall exhibition.

Cocos Technology Builds The Future Conference

This is not the first time that Cocos has explored technology in an online exhibition model. In April 2020, White Nights, a well-known European mobile game conference, used the Cocos engine to build their online exhibition platform.

In an interview with the company, the White Nights team said that the Cocos engine was chosen for development because the visual editor of the Cocos engine can significantly reduce the time required for development. Also, the construction of WebGL is very light as well as easy to build and edit and can perform debugging and cache control on mobile devices quickly.

It is believed that relying on the Cocos engine can provide more interactive and gamified product performance for more online scenarios. Cocos is bound to become a virtual scene of online entertainment, a deeply immersive content creation tool, and provides industry-wide solutions.

From games of all categories to embedded, online education and virtual exhibitions, the Cocos engine is covering more and more interactive digital content fields. We believe that in the future, Cocos will also continue to uphold the corporate mission of "promoting the efficiency of the digital content industry with technology," through the global popular open-source engine frame Cocos2d-x and the integrated editor Cocos Creator, we will help developers improve efficiency and seize more development opportunities.