Xiamen, China – Cocos celebrated its ninth anniversary last year with many announcements, including our big update to Cocos2d-x, the largest open-source game engine in the world, and updates to their newest game development engine, Cocos Creator. This year, we decided to make the countdown to our tenth anniversary in 2020 even bigger starting with the announcement of our newest product, Cocos Play.

Cocos Play is a new platform that allows any app developer to include a customized mini-app game center inside their app, allowing for new monetization opportunities that have been proven to improve retention as well as customer loyalty to the app with rewarded play built into the service. Companies such as WeChat, Facebook, Samsung, Vivo, and OPPO have already found success with our technology, and we are taking it to the next step by allowing all developers the same opportunities to create a game center for their app.

“Cocos has helped many apps in the past expand their instant gaming ecosystem, including both Facebook and WeChat,” states Cocos VP Cynthia Du. “We’ve done this by providing a technical and infrastructure runtime solution that transfers HTML5 games into native app mini games and provides players rich gaming content that doesn’t need downloading and is based on their gaming habits.”

“Our runtime solution also allows added features creating gameplay experiences similar to any native game you’d play. This includes secure control over game content and using built-in phone functionality.”

Cocos Play helps HTML5 game developers by integrating their games into hundreds of hero apps for free with an easy to use platform that monetizes with rewarded video and interstitial ads. This allows game developers and publishers more traffic and distribution opportunities for their games along with giving non-gaming apps more ways to monetize. This is achieved through a reward system with Cocos Play that allows app makers to build various re-engagement activities from playing games inside Cocos Play.

The service is available today and is available to anyone interested who are app developers or HTML5 game developers by contacting our sales managers at Cocos.

About Cocos

Since the launch of Cocos2d-x in 2010, Cocos has continued to invest heavily in game engine development and gaming technology. This has included tools such as Cocos Creator, Cocos Play, and Cocos AVG. By the end of 2018, Cocos has over 1.3 million active game developers worldwide, covering 1.1 billion game devices. Cocos is the leader in China’s mobile game development, being the top game engine used in the country and the second most used in the world.

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